Is a mono thematic magazine based in Zurich.
It draws its inspiration from objects of everyday life.
Our relationship with the mundane is put to question and
deconstructed through the investigation
ideas and stories. The familiar is staged in an unfamiliar way
while the alien in the usual is discovered.
Is a platform where ideas can unfold, coherences be discovered
and fresh viewpoints can be taken.
The “thing” is portrayed in a playful way with
a mixture of visual works and text-based pieces,
that allow for a new perspective.
Each issue is based on an object following the letters of the alphabet.